Who needs CRM?
Picture this scenario :-
Adam Baxter has setup a bakery shop. He is the only guy manning it.
He specializes in making bread.
has started getting customers in his neighbourhood who come regularly
and buy from his shop. Adam knows them all by face, after all it is a
News of Adam's Special Bread spreads and enquiries start pouring in. Adam
diligently starts taking notes in his small paper-notebook. He has
attended a few seminars and has taken notes too. He has also met some
potential investors who would like to fund him to so that he can expand
his business. He was asked to make some business plans and come and
discuss with them sometime in the coming month.
Suddenly one day,
his notebook is missing and he does not know what to do. In the midst
of the panic, a potential customer - now what was his name - is on the
phone enquiring about the delivery that he had commited to for the
coming day. And that is not all, there is also some big expansion plans
that he had noted down in the notebook to discuss with the potential
investors- now what were their names, they were 6 of them. All are
lost. Where is the damn notebook???!!!
Also he has been invited to
speak at a function to share his knowledge. Hell, this is a good
platform to reach out to more potential customers! Oh God! Where is the
Adam needs CRM.
above is probably an oversimplification but typically CRM is needed
where one needs to have a proper control on business. CRM is a value
CRM cannot replace your business, it boosts your business
effectivity. You get more thing done with much less effort, thereby
directing your effort in what needs your attention.
This does not
mean they are a record-keeping replacement. CRM systems help you add
intelligence into the system by providing workflows and certain
system-generated rules which provide a sense of direction and purpose
to your business.
These help streamline business and improve overall efficiency.
systems can generate reports and show where your business stands as on
a particular instant visually through Dashboards and Charts.
A 360' view of the market is always readily available putting the businessman in a better position to do business.
Let us build on this example. I welcome you all to add your own variation of example and answers to this.